The Beauty And The Betrayal Of Business
Gave Birth To Success

The man who puts $10,000 additional capital into an established business is pretty certain of increased returns; and in the same way, the man who puts additional capital into his brains-information, well directed thought and study of possibilities-will as surely-yes, more surely-get increased returns. There is no capital and no increase in capital safer than that.

Goodwill is the one and only asset that competition cannot undersell or destroy.

A man with a surplus can control circumstances, but a man without a surplus is controlled by them, and often has no opportunity to exercise judgment.