The key to success for Sony, and to everything in business, science and technology for that matter, is never to follow the others.

About this quote
- Attributed to
- Masaru Ibuka
- Source
- Masaru Ibuka, founder of Sony, quoted in Fortune (24 Feb 1992). In Julia Vitullo-Martin and J. Robert Moskin, The Executive's Book of Quotations (2002), 271.
- Attribution status
- ✓ Verified source
- Verification
- Primary reference
Photo: United States Air Force photo by Senior Airman Joshua Strang · Public domain · source · Portrait: Graham1250 (CC0)
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