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“There is only one valid definition of a business purpose: to create a customer.
— Peter Drucker
Management consultant and author
The Practice of Management (1954), p. 37
About this quote
- Attributed to
- Peter Drucker
- Source
- The Practice of Management (1954), p. 37
- Attribution status
- ✓ Verified source
- Verification
- Primary reference
Photo: Basile Morin · CC BY-SA 4.0 · source · Portrait: Jeff McNeill (CC BY-SA 2.0)
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