Business & Entrepreneurship✓ Verified source
“You‘ve got to start with the customer experience and work backwards to the technology.
— Steve Jobs
Co-founder, Apple
May 1997, World Wide Developers Conference (online video)52:15/52:22
About this quote
- Attributed to
- Steve Jobs
- Source
- May 1997, World Wide Developers Conference (online video)52:15/52:22
- Attribution status
- ✓ Verified source
- Verification
- Primary reference
Photo: Krzysztof Golik · CC BY-SA 4.0 · source · Portrait: Matthew Yohe (CC BY-SA 3.0)
Reflect
What is the one decision you have been postponing in your work?
The Sage Challenge
Send one message that moves a deal or idea forward.
Join to journal, save & shareCreate a share imageWatch & listen
Be Fearless (greatest motivational ever!)
hummerchriss·Business
Featured in one of the Sage books
Richard Branson's Top 5 Tips for becoming an Entrepreneur
bbcradio1takeiton·Business
Featured in one of the Sage books
Work hard, play hard: the Richard Branson business plan
Global Conversation·Business
Featured in one of the Sage books
More from Steve Jobs & related wisdom
BusinessAs published
“Perhaps without that adversity I might not have been able to preserve later on when my financial burdens were redoubled. I learned then how to keep problems from crushing me. I refused to worry about more than one thing at a time, and I would not let useless fretting about a problem, no matter how important, keep me from sleeping.

— Ray Kroc
Business✓ Verified source
“Remember happiness doesn't depend upon who you are or what you have; it depends solely on what you think.

— Dale Carnegie
As quoted in Sprituality in a Materialistic World (2008) by Leslie Klein